FORD BRAND

THERE ARE MANY UNMISTAKABLE CHARACTERISTICS THAT DEFINE A FORD – INNOVATIVE TECHNOLOGY, BOLD & DISTINCTIVE DESIGN, INCREDIBLE POWER & PERFORMANCE, AN ADVANCED & EXHILARATING DRIVING EXPERIENCE. IT IS THE COMBINATION OF THESE CHARACTERISTICS THAT MAKES THE FORD EXPERIENCES A TRULY UNCOMPROMISED FORCE.

Fraser Automotive Family is a family owned and operated dealership that has been in the business for over 21 years. Providing service and commitment in the Durham and Northumberland Regions. We currently have two state-of-the-art facilities ~ offering a full service environment within sales, service & maintenance, paint & collision, and parts & accessories. Our teams are combined with years of training, experience, and expertise to provide you with the ultimate Fraser Ford experience. With the combined inventory of our two Fraser Ford locations – Cobourg and Oshawa – we always have an extensive selection of new and previously owned vehicles for you to choose from. Our excellent sales staff are certified in Automotive Law and Ethics, and they’re here to help you find the perfect vehicle!

OUR MISSION

At Fraser Ford Sales Limited…our mission is to provide the best personal service and value, and to create an atmosphere which inspires Innovation, Loyalty and Above Class customer service in all areas of our business.

OUR COMMITMENT

Our commitment is to be the best at providing our customers in all capacities. As a team of professionals we are committed to exceeding the expectations of our valued customers. We believe so strongly that we trademarked this commitment with our Fraser Ford “Exceeds Customer’s Expectations”™® logo.

We are committed to continuously strengthen our sales, service & maintenance, repair & collision and parts & accessories brands and products to improve our competitive position.

We are innovation and design leaders who seek to advance our role for a better future with introducing revolutionary in-car technologies to better serve our customers and awareness through MyFord Touch™, fuel-efficiency, safety, social media and sustainability.

We are consumer focused and believe that by continuing to improve the quality, look, feel and image of our products we can produce “exceeds customer’s expectations”™® while focusing on the consumer needs.

We are dedicated to consistently delivering outstanding service and support with driven results.

Fraser Ford Skylift

Our newly completed Fraser Ford Skylift is now operational and functioning on our 32,000 sq ft lot. A 4-level stacking system accommodating 72 vehicles, 18 across and four high. Sitting on a reinforced concrete pad allowing the structure the strength to hold 72 F-150’s. Grazing the front cover and featured in the December issue of Canadian Autoworld Magazine, the Fraser Ford Skylift is the talk of the tower in Oshawa.